Accademia del Lusso x Giuliano Fujiwara | From Archive to Milan Fashion Week

How do you reinterpret a brand without losing its identity? This is the challenge at the heart of the latest chapter of the Brand Project — Accademia del Lusso’s educational initiative that, since 2024, has given students the opportunity to work alongside established fashion brands, developing creative, strategic and technical skills through real-world experience. Following the exhibition dedicated to Giuliano Fujiwara, this year our students have once again collaborated with the Italian-Japanese brand, exploring the dialogue between Italian tailoring and Japanese culture that has always defined its identity. Stepping into the dynamics of a real fashion studio, they researched the Maison’s archive, studied original garments and patterns, developed concepts, experimented with fabrics and techniques, and followed the collection through pattern making and construction. The project comes to life through a series of editorial photoshoots featuring archive pieces and a contemporary capsule collection, which will be presented during Milan Fashion Week this September. Step behind the scenes of the creative process — from archive to runway #AccademiaDelLusso #GiulianoFujiwara #MilanFashionWeek