Accademia del Lusso x Giuliano Fujiwara | From Archive to Milan Fashion Week — Part 2

A closer look at the work of the Styling students involved in the Brand Project with Giuliano Fujiwara. Students reinterpreted the Giuliano Fujiwara archive through a contemporary lens, developing and producing a series of editorial stories from concept to final shot. Working as a team, they took responsibility for every stage of the process: interpreting the brief, conducting visual research, developing moodboards and creative concepts, selecting garments and building looks, casting models, choosing photographers and coordinating the different creative roles needed to bring their vision to life. Because styling is never just about “choosing outfits”. It is about research, storytelling, creative direction and making every element of an image work towards the same vision. Following the exhibition dedicated to Giuliano Fujiwara in 2025, our students returned to the archive for a new chapter of the Accademia del Lusso x Giuliano Fujiwara collaboration: a series of editorial photoshoots alongside a contemporary capsule collection, set to be presented during Milan Fashion Week this September. Step behind the scenes of the creative process #AccademiaDelLusso @GiulianoFujiwara #MilanFashionWeek