Eden, Utah SS17 - Hideout Riders Club - WOOLRICH

Hideout Riders Club Sam Arthur moved to Eden, Utah four years ago from Costa Mesa, California to be the design director of Summit Powder Mountain. His work touches on branding and architectural design as well as interior design. His brother Michael Arthur also moved to Eden, Utah about a year ago to work as a small engine mechanic specializing in vintage dirt bikes. Sam was running a design and build company in Los Angeles when some of his friends told him about Summit’s plans to purchase Powder Mountain and their need for a team to make it all a reality. “We got together, had lunch and it was exactly what I wanted to be doing, a good exercise for me,” he said. “I decided to pack up my life in California, move out here and start something new.” The task of taking a quaint detached place and transforming it into an innovative global community has its challenges. The beauty of the area is an essential element, but for Sam, it’s as much about the people as it is the place, “We’re building a town that’s going to exist in perpetuity,” he said. “We distinguish ourselves by being a creative community, pulling from all kinds of disciplines and letting this be the gathering place, the melting pot for that.” The Summit Powder Mountain project is about both conservation and development, “You have an incredible sense of perspective up there, but the development is intentionally clustered,” he said. “Keep it very small and tight, so that everything else is wide open.” They are approachi