K18 Hair: Alix Earle gets day 1 hair with AirWash™

Her name is Alix Earle and she’s here for the shoot. What’ll happen when she shows up to the K18 offices with greasy, smoky, smelly hair? AirWash™ dry shampoo takes Alix Earle from a hot mess to starting fresh. Formulated with K18-patented odorBIND™ + translucent microbeads (made from minerals—not plastics,) AirWash™ is scientifically proven to recognize, suspend, and eliminate odors + sponge up excess oil without white cast or starchy buildup. This reinvention of dry shampoo gives Alix day 1 hair on contact* so she can go 3 days longer in between washes*—even on 4-day unwashed hair. Watch Alix step into the future of clean—powered by biotech—with AirWash™. Shop AirWash™ dry shampoo here: Available at https://www.k18hair.com/, https://www.k18hairpro.com/ and https://www.sephora.com/ *k18hair.com/disclaimers