K18 Hair: how does AirWash™ refresh hair so well?

Our NEW non-aerosol, scalp-friendly formula doesn’t mask odors—it’s scientifically proven to recognize, suspend, and eliminate them. K18 bioscientists found the strongest odor-detection system in nature and used its mapped genome from DNA databases + synthetic biology to create a NEW odor-control molecule: odorBIND™ for clean hair on contact*. Translucent microbeads (made from minerals—not plastics) sponge up excess oil without white cast or buildup for all hair types, textures, and colors. Shop AirWash™ dry shampoo here: Available at k18hair.com and Sephora on 3/26