The Hidden Downfall Of PUMA

When was the last time you actually chose Puma? Not because it was there, not because it was on sale—but because you really wanted it. Because not that long ago, Puma wasn’t just another sportswear brand. It was right there, competing with Nike and Adidas, backed by world-class athletes, global campaigns, and a clear identity that made sense. It had momentum, visibility, and most importantly—relevance. And then, almost quietly, something shifted. Since its peak, Puma has lost around 80% of its market value. Sales have started to decline, profits have turned into losses, and the brand that once sat comfortably in third place is now struggling to keep up. The products are still there, the logo didn’t change and the stores didn’t disappear. But the brand itself… started to fade out of the conversation. So what happened? How does a company go from global contender to playing catch-up… and is this just a reset—or something much worse? What REALLY Happened To PUMA? The Hidden Downfall Of PUMA #fashion #puma #fashionhistory #pumas Music: Clouds by Joakim Karud http://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/YrvBTBmqVPE About The Fashion Fable 🎥 Videos about the rise and fall of businesses, real truths and inspiring stories of well known fashion brands and designers 🎨 Written, voiced and produced by The Fashion Fable 🔔 Subscribe now and stay updated for more 💼 Business Inquiries and Contact • For business inquiries, copyright matters or o