Bershka I Bershka teams up with Smiley®

THE NEW PHYGITAL COLLECTION ON SALE ON DRESSX Bershka launches its first phygital collection BERSHKA teams up with SMILEY through DRESSX, one of the most important platform for digital-only fashion, AR looks and NFT items. The iconic Smiley celebrates its 50th anniversary and becomes the protagonist of this collection that you can buy both physically and digitally. Getting it is very easy. . Download the Dressx app and create your profile . Check out our new BERSHKA teams up with SMILEY digital collection . Try it on and buy your favourite garment to start to create your metacloset. We offer you the possibility of getting the digital version of some garments with an AR filter through DRESSX, a new alternative to the physical format. Among the garments and accessories of the new BERSHKA teams up with SMILEY collaboration, you will find the hot trends of this SS22 season punctuated by one of the most cheerful and positive icons of all time. From sporty shorts-and-sweater twin sets to different short-sleeved T-shirts, Bermuda shorts, shirts and tops, as well as swimwear and accessories like sunglasses, stickers and even a specially created fragrance. All the prints are 3D effect, using the Smiley icon in its funniest version: in the form of a flower or melting. As of this launch, SMILEY joins the licenses of our CUSTOM LAB so that in addition to getting hold of any of the items in the physical collection, you will be able to customise your own favourite Bershka garment with a