The Downfall Of Becca Cosmetics | The end of an iconic brand

Hello everyone! For todays deep dive we are going to look at the downfall of Becca Cosmetics and what led to its recent closure. LET’S STAY CONNECTED! Instagram - @RobertWLSH Twitter - @RWLSHmakeup TikTok - RobertWelshMUA TWITCH - Robert_welsh Articles referenced in this video - https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2016/10-21-2016-130034572 https://www.beautyindependent.com/glow-what-led-end-becca-cosmetics/ https://www.beautypackaging.com/contents/view_breaking-news/2022-05-17/smashbox-expands-becca-highlighter-collection/ WATCH HERE - Where MAC Messed Up - The DownFall Of MAC Cosmetics | https://www.youtube.com/watch?v=iJnKDqLLd0Y 00:00 Intro 01:05 The Rise Of Becca Cosmetics 02:42 Becca X Jaclyn Hill Collab 09:36 Becca Cosmetics Foundation Swatches Image Photoshopped Controversy 12:53 Becca Cosmetics Zero No Pigment Foundation 17:34 Becca Cosmetics Closing Down 19:16 Becca Best Sellers Sold To Smashbox? 20:22 Final Thoughts On Becca Cosmetics 🌙 Disclaimer: The links below are affiliate, meaning I will earn a small commission if you click through and make a purchase. Shop more of my favorite products here | https://shopmyshelf.us/robertwelsh 🌙 ILLAMASQUA | 25% OFF CODE | ROBERT https://bit.ly/2Pw6xX7 SIGMA BEAUTY | 10% OFF CODE | Robert10 https://sigma-beauty.qyiv3c.net/E5GYK COLOURPOP | 10% OFF CODE | ROBERT https://colourpop.sjv.io/P26Z6