The Rise and Fall of Becca Cosmetics | Behind the Controversy

Becca Cosmetics was an ICONIC makeup brand for over 20 years and, despite doing many things right, it only took one influencer and a series of fatal mistakes to bring them down. This is the story of how Becca went from the sweetheart of the beauty community to out of business in just a few short years. Buckle in, it's a wild ride! Want to know more about Deciem and The Ordinary? This is my favorite video that I've ever made. It's the second part out of 2 of my deep dive on the company. The first part is good, but this part is...it hits different. https://www.youtube.com/watch?v=qNCf0dmAfrg *Time Stamps* 0:00 Intro 1:40 Chapter 1 - In The Beginning (2001-2011) 10:15 Chapter 2 - The Impact of Jaclyn Hill (2012-2015) 16:06 Chapter 3 - The Champagne Popped (2015) 46:40 Chapter 4 - Falling Down the Hill (2016-2018) 1:09:06 Chapter 5 - A Series of Fatal Mistakes (2018-2021) 1:18:34 Chapter 6 - Goodbye...kind of... (2021-2025) SOURCES Origin Story - https://tinyurl.com/3ahszf6z https://tinyurl.com/3xbz4nj9 https://tinyurl.com/48bee48j Champagne Pop - https://tinyurl.com/4d2rdfkx https://tinyurl.com/4navawmn via WBM https://tinyurl.com/2ww9jmet Selling to Estee Lauder https://tinyurl.com/yc4eucyc Let Me Learn Ya - https://tinyurl.com/568srjd5 Concealer Recall https://tinyurl.com/mtdxae7n Arm Swatch Debacle https://tinyurl.com/2bbdy6z7 Closing The Company https://tinyurl.com/5b7dvtj8 https://tinyurl.com/5buysbcz https://tinyurl.com/4bbsenmh https://tinyurl.com/yc735a5r https: