Increasing Brand Presence and Impact on TikTok | #BoFLive

With a community exceeding 1 billion individuals, TikTok is a critical channel for fashion and beauty brands today to reach new and established audiences — and tap into the ever-evolving zeitgeist, shaped by the entertainment platform’s idiosyncratic content trends and forms of creative expression, along with the new form of influence its creators typify. Join us on Wednesday, November 20 at 17:00 GMT / 12:00 EST for our next #BoFLIVE with Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, co-founder and co-CEO of cultural marketing agency Good Culture Inc., which works with brands like Marc Jacobs, Good American and Alo Yoga. They join BoF’s Sophie Soar to unpack BoF’s latest white paper, Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy. In this session, Maloof, Mitchell and Soar will dive into how fashion and beauty brands can better leverage their presence on the entertainment platform to bolster their strategic marketing approach. Farah Maloof, Head of Fashion and Luxury Partnerships, TikTok Jordan Mitchell, Co-Founder and Co-CEO, Good Culture Inc. in conversation with Sophie Soar This #BoFLIVE event is brought to you in partnership with TikTok. BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera. CONNECT WITH THE BUSINESS OF FASHION: W