Napapijri Fall Winter 21 ‘Come Together, Choose Future’

We are excited to introduce our Napapijri Fall Winter 21 Campaign ‘Come Together, Choose Future’. Come Together, Choose Future is the latest instalment in our ongoing ‘Choose Future’ campaign series, which first debuted in 2019. The campaign is a journey into the unique relationship that each of us entertains with the outdoors. Shot at 2336mt within the natural frame of the Dolomites, the campaign stars five pioneers and captures them as they venture out on separate trails to begin a pilgrimage to an unknown place. We follow each protagonist through the beautiful nature of the mountains taking different perspectives of the landscapes as they go. They all find a common ground leading them to come together in a moment that is captured towards the end of the film and which leaves the viewer with a feeling of having united with kindred spirits. FW21 celebrates nature as the quintessential source of inspiration for us and our people, reminding us of the role that we can all play in safeguarding nature by embracing a more sustainable approach to fashion. Discover the full campaign alongside our FW21 collection at napapijri.com. . Director: Nicolò Terraneo Music: Luca Bergomi . #Napapijri #FW21 #ChooseFuture