24 hours with Foday at London Fashion Week

Go behind the scenes at #LondonFashionWeek with Foday Dumbuya, @iamfods, Founder and Creative Director of #BFCNEWGEN designer brand LABRUM London as he prepares for the brand’s newest collection presentation which launched at #LFW February 2023. Watch as he talks us through the inspiration of the brand which combines British tailoring with West African traditions and values, and explores how #BFCNEWGEN, which celebrates 30 years in 2023, has helped LABRUM London reach a global audience. Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Website: http://www.britishfashioncouncil.co.uk/ British Fashion Council Facebook: https://www.facebook.com/britishfashioncouncil/ British Fashion Council Twitter: https://twitter.com/BFC British Fashion Council Instagram: https://www.instagram.com/britishfashioncouncil/