How Gen-Z Buys Luxury | #BoFLive

Gen-Z will be the primary engine of growth for the luxury market in the coming years, accounting for 40 percent of the global market for personal luxury goods by 2035. Join BoF’s Alice Gividen in conversation with a host of experts as they discuss the retail channels, product strategies and service standards that successfully engage luxury's most valuable consumer cohort. Anaheta v. Berenberg, Buying Director - Designer, Zalando Stefan Siegel, Founder, Not Just a Label Hosted by Alice Gividen, Content Strategist, BoF This BoF LIVE is brought to you in partnership with Zalando Designer, a destination for luxury fashion inspiration, where consumers can discover and shop both established and emerging brands that share their values. Learn more at corporate.zalando.com. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, stu