Why They Keep Copying Yeezy, and Failing - NikeSKIMS

NikeSKIMS launched a few weeks ago to a fairly tepid response. I'm sure the collaboration will do well, but I don't think it's going to set the world on fire, and people don't seem hyped about it. I also couldn't help but notice that the marketing and branding seem remarkable similar to Yeezy Season, the now-defunct collaboration between Kanye West and Adidas. So why, when copying the aesthetic formula for Yeezy, does the hype just not exist? I wanted to do a deep-dive on what I see as the winning formula Yeezy (and other successful brand collaborations) had, and why NikeSKIMS may fail to live up to it, as well as do a bit of a breakdown on the more problematic elements of these partnernships. https://www.nike.com/nikeskims NY Post Article: https://nypost.com/2025/09/26/lifestyle/nike-x-skims-launch-fizzles-in-nyc-kim-k-collab-doesnt-draw-big-crowds-or-big-raves/ Fear of God Athletics - What Happened? https://www.soleretriever.com/news/articles/what-happened-to-adidas-fear-of-god-athletics #nikeskims #yeezy #kanyewest #kimkardashian #fashionnews