Collapse Generation

A KALTBLUT exclusive. Creative direction by Paula Viñó. Photography by Alejandro Rivera. Models are Alexanther Cruz, David Bumat, Dario de Maturana, and Eva Gatox. Everything indicates that the system is collapsing. Society has turned its back to nature and is living in a fictitious and artificial world: blind, alienated, with imposed dreams, wanting to give a false image of itself; believing itself to be free, it is abducted by consumption, hypnotised by big data... dehumanised. This project condemns our heritage: a global emergency that has not yet been confronted, an increasingly deteriorated natural environment and a social system broken by inequality. "Collapse Generation" is born out of a commitment to the environmental disaster we are causing, which is why this collection uses exclusively upcycling, having a firm belief in second chances. It is an eager cry of hope to connect with nature which wants to reflect the need for change, for our society to awaken... REACTION! What will the awakening of a generation committed to change look like? Creative direction by Paula Viñó / Instagram: https://www.instagram.com/lil.beba Photography by Alejandro Rivera / Instagram: https://www.instagram.com/alexrivera_ph Fashion & Styling by Paula Viñó / Instagram: https://www.instagram.com/lil.beba Make up and Hair by Maria Verano and Maria Tattaglia / Instagram: https://www.instagram.com/mariaverano.mk https://www.instagram.com/maria_tattaglia Models are Alexanther Cruz, David Bumat,