Ariba Pervaiz Uses Defy Damage

We flew 15 world-renown professional colorists from across the globe for a secret reveal of our revolutionary new line - Defy Damage: The Next Generation of Bond Building. In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable with results you have to see to believe: -80% less breakage -5X stronger hair -Increased & more even lift -Evens porosity for better color deposit -Maintains over 90% of color vibrancy -Higher concentration of SmartRelease Technology Watch as ProSeries 1, Joico's Bond-Protecting Color Optimizing Spray, starts the process of healthy-hair transformation by strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. It's completed with ProSeries 2, Bond-Strengthening Color Treatment, an intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Re-live the Joi for yourself through our series of influencer testimonials, available on Joico.com.