Innovating: Pregnancy & Baby Care – The Future of Beauty in 2025

Source: https://www.podbean.com/eau/pb-c4hvr-190f4f0 In this episode of In Conversation With, host Siobhan Murphy explores the rapid evolution of one of beauty and personal care’s most sensitive and high-growth categories: pregnancy and baby care. As global sales are projected to reach US$254 billion in 2025 and soar to US$419 billion by 2032, consumer demand is reshaping how brands formulate, market, and innovate. Joining Siobhan to unpack the trends driving the future of this category are: Shiyan Zering, Senior Research Analyst at Mintel Sara Stokes, CEO & Founder at Skin to Skin Emma Heathcote-James, Founder of Little Soap Company Key Insights 1. Elevated Expectations in a Split MarketAs Shiyan Zering notes, parents today are split between affordability concerns and a willingness to invest in premium, dermatologically tested solutions. There’s a growing appetite for gentle, multifunctional products that cater to diverse skin tones, sensitive skin conditions, and time-pressed routines—creating new opportunities for both mass and luxury brands. 2. Science-Led Skincare for MotherhoodSara Stokes of Skin to Skin emphasizes the importance of efficacy, safety, and inclusivity across all stages of motherhood—from trying to conceive to postpartum. With a focus on dermatologist-approved, pregnancy-safe formulations, her brand reflects how rising consumer knowledge is demanding both education and trust in maternal skincare. 3. Soaps for Every StageEmma Heathcote-James s