HELIOT EMIL ‘Primal Substance’ Spring Summer 2023 Paris Fashion Week Runway Show

The SS23 Collection is titled ‘Primal Substance’. Creative Director Julius Juul was Inspired by the Bill Viola’s Art Piece: ‘Martyrs Composite’. The artwork pictures the four prime elements: Water, Earth, Fire, Air and their effects on the human body. Recorded in super slow-motion, the elements interact with the individuals to create a breathtaking visual experience. Taking this concept into consideration, the collection features various inspiration from the primal elements and their effects on the body, examples to highlight are; fabrics reacting to temperature change, using wind turbines to inflate garments, uniquely placed air slips, water resistant fabrics, and details like seam lines referencing the contour lines of earth. The collection also features a concept collaboration with Alpinestars®, the world-leading manufacturer of professional motorsport performance gear. Alpinestars is named after the perennial Alpine star flower in latin known as the Leontopodium nivale. Found in remote mountain areas like the rocky limestone of the Alps at about 3000m altitude, the flower is able to withstand incredible conditions of the primal elements, referring back to the concept of the collection. To further the sensory experience of the SS23 show, HELIOT EMIL collaborated with UNIFROM, a Swedish based fragrance house. HELIOT EMIL was especially fascinated with the innovative approach of interaction with perfume. Inspired by the concept of the collection, UNIFROM translates the vi