#137. It's The Product, Stupid; Breguet Makes A Hublot; And Nothing Really Matters.

This week on ⁠aBlogtoWatch Weekly⁠, Rick is joined not only by Ariel, Ripley, and David but also by Richard Benc from Studio Underd0g. After some chitchat about how expensive it is for brands to attend Watches and Wonders, the guys jump right into a day in the life of Benc, who's starting his day with this podcast and then heading off to launch a new watch! He gives us some of the backstory of the new StudioUnderd0g 03 Series Monopusher, which dovetails with the topic of collaborations and their possibilities and limitations. Next up, there's a philosophical discussion of aBlogtoWatch's Mike Razak's recent column in which he poses existential questions related to our shared hobby. Then, levity returns with Guess the Price of the Seiko, a regular feature on this podcast. After a once-over of the controversial Ulysse Nardin Freak X Gumball 3000 limited edition, the team closes with a round of Hit, Miss, Maybe. 0:00 Introduction 15:00 StudioUnderd0g 03 Series Monopusher  https://underd0g.com/pages/03series-collection ⁠22:18 Wait A Minute: Everything Matters Because Nothing Matters⁠ https://www.ablogtowatch.com/wait-a-minute-everything-matters-because-nothing-matters/ 31:15 Guess The Delta of The Seiko ⁠Hands-On: Seiko Astron GPS Solar SSJ027 and SSH157 Watches⁠ https://www.ablogtowatch.com/hands-on-seiko-astron-gps-solar-ssj027-and-ssh157-watches/ https://www.ablogtowatch.com/new-release-king-seiko-sje103-sje105-and-sje107-watches/ 40:15 Ulysse Nardin Freak X Gumball 3000 limi