214. Watch Comfort Crisis, F1 Sponsorship Chaos, & Brand Rankings Gone Wrong: ABTW Weekly Podcast

This week on aBlogtoWatch Weekly, Rick, Ripley, and David kick things off with an unexpected deep dive into one of the most overlooked topics in watchmaking: comfort. From clasp design to strap stiffness and why so many high end watches still feel terrible on the wrist, the team breaks down why this basic issue remains unsolved and what brands could be doing better. Along the way, they even propose a very scientific new testing method involving a crushed Red Bull can. (Anybody have a line to Red Bull about podcast sponsorships?) The conversation then shifts into the wider watch world, including Formula 1 sponsorship moves, CEO visibility, and how brand identity is shaped both on and off the track. To wrap things up, the Brand Wheel returns with a new twist, as the crew debates which brands should be kept, changed, or completely eliminated. As always, expect industry insight, strong opinions, and the kind of watch talk that somehow spirals from serious analysis into crushing Red Bull cans for science. For sponsorship, you can go here: https://www.justgiving.com/page/jacqui-atkinson-2?utm_medium=FR&utm_source=CL For suggestions of watches to run the London Marathon in email Podcasts@ablogotowatch.com To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.i