Zoe Jordan X River Island | Design Forum

Subscribe: http://po.st/BAmBbC Shop The Collection: http://po.st/8QUbKz Today sees the launch of our latest Design Forum collection for AW15 with British designer Zoë Jordan who’s bringing her designs to the high street for River Island womenswear. To celebrate the launch of our AW15 Design Forum collaboration, we showcased a short film at London Fashion Week’s Fashion Film event. The BFC Fashion Film initiative, sponsored by River Island, aims to develop relationships between fashion designers and filmmakers and recognises the on-going development of fashion film as an important medium in the industry. After being shortlisted for the 2012 BFC/Vogue Designer Fashion Fund , these days Zoë’s iconic designs are easily recognisable and fans of her label include A-listers like Cara Delevingne, Sienna Miller and Lady Gaga! This season, the 11-piece capsule collection oozes subtle sophistication with clean lines, statement textures and misty prints. Smoke printed maxi dresses and cotton tees are intertwined with leather dresses and knitted jumpers. The collection combines the organic with the manufactured; androgynous cargo shorts, a leather cut tee and a tailored two-piece suit illustrate Jordan’s signature style, whilst the faux fur bolero and statement patent leather parka make the collection ready for winter. Shop the collection online now & in selected stores from 21st September.