Zoe Jordan X River Island | Design Forum Teaser

Subscribe: http://po.st/BAmBbC To celebrate the launch of our AW15 Design Forum collaboration with British designer Zoë Jordan, we’ll be showcasing a short film created at London Fashion Week’s Fashion FIlm event. We’re giving you a sneak peek of the collection in our exclusive teaser trailer. This autumn, Zoë Jordan will launch her 11-piece capsule collection exclusively for River Island Design Forum. After embarking upon an exciting and promising career as a fashion designer, Zoë’s first season was launched in 2012 and debuted at London Fashion Week in 2014. Since then, Zoë has gone on to claim A-listers such as Cara Delevingne, Sienna Miller and Lady Gaga as fans of her label. Inspired by Deep Purple lyrics “Smoke on the water, Fire in the sky”, the collection features misty prints, charcoal hues and a striking ombré effect. Natural elements are juxtaposed with man-made materials to create a collection that harbours a dramatic tone with subtle elegance. We will be launching the collection via a short film at London Fashion Week at the British Fashion Council’s FASHION FILM event this September. BFC Fashion Film initiative, sponsored by River Island, aims to develop relationships between fashion designers and filmmakers and recognises the on-going development of fashion film as an important medium in the industry. Shop the collection online from Sunday 20th September & in selected stores from 21st September.