Nike Pegasus '83 by SNS x REUBEN JAMES

To accommodate the latest release of the ever-great Nike Pegasus '83 we connected with one of Britain's most fast-emerging singers, songwriters, and pianists, Reuben James. Matching the soulful vibe of James, the Pegasus is like a sneaker-handshake for the Sam Smith collaborator, a true icon, that just like James, keeps pushing the limits as the first shoe to feature a heel-only Air unit. Performed with the who-is-who of international stars like Herbie Hancock, John Legend, Tori Kelly, Little Mix, Disclosure, and Liam Payne, the "So Cool "and "Tunnel Visio" singer continues his rise, and what better footwear to choose than Nike’s all-time best-selling running shoe. Credits Photography/Creative Direction: Bryan Aseya (@b_aseya) Videography: Maximilian Hofgartner (@cinemax.__) Styling: Tiffany Riazanova (@tiffanyriaz) Makeup: Scarlet Walker (@scarletmake3up) Assistant Production: Olivia Abbasi (@oliviaabbasi)