Air Jordan 4 Tour Yellow a.k.a. AJ4 Lighting

First released in August 2008, the Air Jordan 4 Tour Yellow aka AJ4 Lighting made a huge impact in the sneaker world with an online only drop. 15 years later, one of the biggest Retro grails in history is returning. For this occasion, in-house photographer Bryan Aseya linked up with movement director Yagamoto to present the iconic sneaker in a styled photoshoot. Through the series of images, Aseya and Yagamoto pay tribute to the Jordan brand motorcycle team who designed the AJ4 Lighting by including movements and poses inspired by motorcycles. The idea behind the project is to teach Gen Z sneaker Rookie as well as new consumers about the AJ4 Lightning but also present the sneaker in different ways and show that it can be styled and worn by everyone and anyone. CD/Photography @b_aseya Movement director @yagamoto Model @riothake Styling @jakehunte Videography @cinemax.__ Set designer @lottienot Hair @sharonrobinsonhair Makeup @minnie_mua Postprod @heynilo Prod @spsfk @oliviaabbasi