SAFW AW27 COLLECTIONS | PIERRE CARDIN FASHION SHOW & YOUNG DESIGNERS AWARD

Maison Pierre Cardin is proud to announce the first South African edition of the Pierre Cardin Young Designers Award (PCYDA) in collaboration with South Africa Fashion Week directed by Lucilla Booyzen, taking place in Johannesburg from 19 to 21 October 2026. The three-day event will culminate in the Pierre Cardin Fashion Show, featuring an exclusive selection of the House's latest creations. The presentation will mark Pierre Cardin's first-ever runway show in South Africa under the artistic direction of Rodrigo Basilicati Cardin, President and Artistic Director of Pierre Cardin. A LONGSTANDING RELATIONSHIP BETWEEN PIERRE CARDIN AND SOUTH AFRICA The relationship between Pierre Cardin and South Africa spans more than three decades. The House has maintained a presence in the country for over 30 years, reflecting the strength and enduring nature of its connection with the South African market. In September 1995, Pierre Cardin personally met Nelson Mandela, then President of the Republic of South Africa - a symbolic encounter that reflected the special relationship the designer had developed with the country and its history. Today, Maison Pierre Cardin is proud to renew and strengthen these ties by bringing the Pierre Cardin Young Designers Award to South Africa for the first time, opening its doors to the country’s emerging generation of creative talent. LEARN MORE: https://www.safashionweek.co.za/international-collaborations