Pure Jewel

Watch our Head of Jewellery, Retail & Fashion, Andrew Martyniuk, answer a few questions about Pure Jewel, the new destination at Pure London, which will return to Olympia in July 17-19. Pure Jewel will showcase fine and precious jewellery, silver jewellery, and branded jewellery from across the world with a focus on contemporary, ethical, and sustainable designers. In partnership with key industry associations such as the NAJ, Pure Jewel features its own beautifully curated space and acknowledges the need for jewellers, designers, brands, and jewellery manufacturers to connect within the wonderful surroundings of Olympia in West London.