Discover Joico's New Defy Damage Home-Care System

Ready to experience the game-changing at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution? Breakthrough Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It's round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. Watch as Defy Damage delivers… • 80% Less Breakage • 5X Stronger Hair • 90% of Color Vibrancy • Stronger, Rebuilt Bonds • Visible results after just 1 use • Immediate Soft Feel • Increased Shine