Bershka | Bershka SS22

Bershka launches the new SS22 season with a revisit of the most iconic styles from the 1970s to the 2000s, offering an infinite range of possibilities that includes today's major urban trends. For the Bershka SS22 video and editorial, the brand brought in Daniela Blasco (@danielablascodancer) and Pablo Brotons (@pablobrotonsss), two Tiktokers who have become true style icons through dance on this social media platform. Following a long journey, we have condensed the top trends of each decade into a wide selection of garments and accessories in the purest #Bershkastyle. The 2000s are the star decade for women: from low waist skinny jeans paired with solar shades and colour-blocked looks in denim to a long printed chiffon top with low waist cargo trousers. The cut-out also pops up in garments like the blue dress with ruching and the crochet that we incorporated into the flare trousers. The street surfer look is back through the combination of garments like the cargo shorts and the red printed top. For men we revived styles like retro classic preppy with pieces inspired by tennis uniforms and 90s Brit style by bringing back the heritage check, moccasins and florals in graphic prints. The "kidult" phenomenon is also strongly represented through colourful prints and fun accessories. The volumes are generally oversized and we include several crochet garments that evoke the craftsmanship of the past. The most neo-grunge touch can be found in the clashing prints, the checke