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The Digital Playground: How Gamification is Reshaping Retail

Fashion Council GermanyRunwayWatch on YouTube

Mar 16, 2026 · 270 views

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Ann ClaesExecutiveGiovanna Graziosi CasimiroAcademic

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A deep dive into how gamification, virtual try-ons, and interactive on-screen moments are redefining the shopping journey — turning retail into a space of play, participation, and personalised engagement. With Ann Claes (Masjien), Giovanna Graziosi Casimiro (Institut Francais de La Mode), Matthew Klimpke (Vyking), DaviMore
A deep dive into how gamification, virtual try-ons, and interactive on-screen moments are redefining the shopping journey — turning retail into a space of play, participation, and personalised engagement. With Ann Claes (Masjien), Giovanna Graziosi Casimiro (Institut Francais de La Mode), Matthew Klimpke (Vyking), David Geisser (ZATAP).

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