Gen-Z and Fashion in the Age of Realism | #BoFMasterclass

Gen-Z is coming into its own and the fashion industry is taking note. This generation — aged between 12 and 25 and accounting for approximately 25 percent of the world’s population — is now entering the workforce, setting new styles and shifting buying behaviours far differently than previous generations, as a new report from the BoF Insights team shows. BoF's Benjamin Schneider and Diana Lee, along with Anurag Banerjee, chief executive of Quilt.AI; Craig Brommers, chief marketing officer of American Eagle; and Shaina Zafar, co-founder and chief marketing officer of Juv Consulting, discuss the challenges and opportunities that face the fashion brands and retailers courting Gen-Z. Subscribe to BoF’s YouTube channel to never miss a video. Anurag Banerjee, Chief Executive, Quilt.AI Craig Brommers, Chief Marketing Officer, American Eagle Shaina Zafar, Co-Founder and Chief Marketing Officer, JUV Consulting in conversation with Benjamin Schneider & Diana Lee CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded i