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The Downfall Of Fashion’s Most Greedy Corporation
DescriptionGucci has lost billions in annual sales. Balenciaga is still living with one of the most damaging scandals in modern fashion. And the corporation behind both of them is now closing stores, cutting costs, and trying to rebuild an empire that once looked almost untouchable. That corporation is Kering — the parent companMore
Gucci has lost billions in annual sales. Balenciaga is still living with one of the most damaging scandals in modern fashion. And the corporation behind both of them is now closing stores, cutting costs, and trying to rebuild an empire that once looked almost untouchable.
That corporation is Kering — the parent company behind Gucci, Saint Laurent, Balenciaga, Bottega Veneta, and more.
A few years ago, Kering seemed to have cracked the luxury formula: take historic fashion houses, scale them globally, raise prices, sell more, and turn creativity into billions.
Until the formula stopped working.
Behind the downfall is a much stranger story involving a timber trader, a brutal battle with LVMH, brands pushed harder and harder for growth, and one enormous dependency that left the entire empire exposed.
So did the luxury downturn bring Kering down — or did the strategy that made it so powerful ultimately become its biggest weakness?
The Downfall of Fashion’s Most Greedy Corporation
The Rise and Downfall of Kering
#fashion #kering #gucci #fashionhistory #luxury
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