060 Louise Trotter: Lacoste's First Leading Lady

Sometimes it just feels like destiny when a designer lands at a fashion house. This is the case for British designer Louise Trotter, who took up the mantle of creative director at Lacoste at the tail end of 2018. Growing up she played a considerable amount of tennis and Lacoste was always her go-to label. Her husband is also a bit of a tennis nut and over the years has built up his own collection of Lacoste pieces that take up considerable room in his closet. But perhaps the most profound connection comes from the one that Louise feels with the founder of the company, René Lacoste. His rebellious decision to become a tennis player on his own terms resonated with Louise, who from a very early age knew she wanted to be a fashion designer, a career path that really wasn’t a consideration for most kids growing up in the north England town of Sunderland. It was René’s moral code and approach to life on and off the courts that Louise connected with. His strategic yet stylish way of playing the game, his sense of fair play, tenacity, and bringing joy into whatever he did, are all values that are close to Louise’s own heart. And it's the reason why, while still riding high after a successful 10-year stint at the label Joseph, she decided to make the leap to Lacoste and become the brand’s first female creative director in the house’s almost 90-year history. Since her arrival at the house, Louise had been quick to put her own stamp on the label. Her signature aesthetic slants to the ov