How Elena Bonvicini Got EB Denim Jeans on Taylor Swift & Built a Fashion Empire | The Inside Edit

Elena Bonvicini, founder of EB Denim, joins Maeve to share her inspiring journey of building one of the most talked-about denim brands in fashion. Elena explains how EB Denim grew from selling DIY cutoff shorts in high school to a multi-million dollar, celebrity-loved brand. She shares early vintage inspirations, key PR wins (Hailey Bieber, Taylor Swift, Megan Fox), the shift from reworked Levi’s to original jeans, production and funding challenges, and opening her first flagship store at 217 S La Brea. She dives into the business hurdles she faced as a young entrepreneur, what it really takes to scale a fashion brand, and why denim remains the ultimate style statement. ___________________________________________________________ Follow me on Instagram: https://www.instagram.com/stylememaeve/ Follow EB Denim: https://www.instagram.com/ebdenim/ Follow Elena: https://www.instagram.com/elenabonvicini/ ___________________________________________________________ Video produced by Snap Mix Digital https://www.snapmixdigital.com https://www.instagram.com/snapmixdigital/ For business inquiries contact: mia@theonly.agency