How Sami Miro Built a Fashion Brand by Breaking Every Rule

Sami Miro never followed the rules of fashion — and that’s exactly why she changed it. In this episode, the founder of Sami Miro Vintage opens up about building one of the most recognizable sustainable fashion brands from scratch, turning vintage materials into iconic pieces worn by everyone from Beyoncé to Hailey Bieber. But this conversation goes far beyond clothes. Sami shares the reality of entrepreneurship, navigating heartbreak while running a business, calling off her engagement, learning self-worth, and why she finally realized: “I’m the prize.” Maeve and Sami also dive into creativity, AI, sustainability, relationships, intuition, and what it actually takes to build a meaningful life on your own terms. This episode is honest, inspiring, chaotic (thanks to the dogs), and deeply real. — 🎙️ The Inside Edit Podcast with Maeve Reilly explores the mindset, personal growth, and behind-the-scenes realities of building a meaningful life and career. Subscribe for new episodes every week. TIMESTAMPS 00:00 – Intro 05:05 – Sami’s early fashion journey 08:23 – Learning styling from scratch 16:44 – The moment Sami decided to start her brand 20:41 – Selena Gomez changes everything 25:18 – Replacing designer’s tour 30:03 – Juggling multiple businesses 33:38 – Working with Max & Co in Italy 43:22 – Business struggles & ending her engagement 50:17 – “I’m the prize” mindset shift 56:57 – Why successful women stay single longer 01:03:02 – Sami’s real mission beyond fashion 01:07