PUTCHA BALLYS ON!

Swiss fashion house Bally is re-releasing one of their most legendary collections. Launched in 1991 to celebrate the Swiss Federation’s 700th anniversary, the ‘Animals’ pack was a quirky smash hit in some rather unexpected locations. Bally’s credentials as a status symbol have long been recognised – even in East Coast hoods dating back to the 1980s. Doug E Fresh and Slick Rick were lyrically vocal in their support of the brand, but the Animals collection put things into overdrive – especially in New Orleans where rapper Bust Down’s ‘Putcha Ballys On’ became an anthem. To give some of that local love back, Bally are returning to their spiritual hip hop home by releasing the ‘Animals’ collection to coincide with the world-famous New Orleans Jazz Festival.