7 Cashmere Brands Only Old Money Wears (And Why It's No Longer Loro Piana)

7 Cashmere Brands Only Old Money Wears (And Why It's No Longer Loro Piana) Loro Piana's founding family now owns just 6% of the company. At the end of 2025, LVMH used a call option to buy another 9% for €1 billion, taking its stake to 94%. Since June 2025, the house has been run by Frédéric Arnault, son of LVMH chairman Bernard Arnault. So where does old money buy cashmere now? In this video we count down seven cashmere makers that still pass the old-money test: the name on the label still belongs to the people who make the cloth. They range from a Scottish scarf mill that wove anonymously for fashion houses for over a century, to the Piedmont family Hermès just bought into, to a 1797 mill on the River Lossie that has had only two owning families in its entire history. Featured: Begg x Co, Drumohr, Barrie, Fedeli, William Lockie, Lanificio Colombo and Johnstons of Elgin. Which one surprised you most: team Johnstons, team Colombo or team Lockie? Tell us in the comments. Subscribe to The Luxury Meltdown for weekly breakdowns of the money behind the labels. #OldMoney #QuietLuxury #Cashmere #LoroPiana #OldMoneyStyle #MensFashion #ScottishCashmere #JohnstonsOfElgin #LuxuryFashion #Menswear #StealthWealth #classicmenswear 1. FashionUnited – LVMH increases stake in Loro Piana to 94 percent (Jan 2026) https://fashionunited.uk/news/business/loro-piana-lvmh-buys-shares-for-one-billion-euros-from-family-and-increases-stake-from-85-percent-to-94-percent/2026012885966 2. Modae