BIRKENSTOCK | Shine with Birkenstock - Moon Kyu Jee

For Moon Kyu Lee BIRKENSTOCKS encapsulate everything about creativity... Moon Kyu Lee left her home in South Korea for Paris twelve years ago to study at art school. Her main areas of study were graphic and web design. Since graduating she has developed a strong portfolio, having worked with clients all through the beauty and fashion industry. “My work in the industry is really important to me”, she explains, “but I’d love to be able to focus totally on my personal work. To describe my work would be like describing my own personality — I will leave that to other people!” She is currently working on an animation inspired by typical Japanese anime — but at the core of her aesthetic are the small, beautifully rendered watercolours she produces every day. There is a lightness about Moon that is perfectly reflected in this work — an insouciance that is grounded via BIRKENSTOCKS, which are these days her constant companions. “I owe my love of BIRKENSTOCKS to my sister, who came home to South Korea from Europe with a pair many years ago,” she says. “That was the personal “wow effect“, for me.There was something so unique and authentic about them, they seemed to encapsulate everything that I loved about fashion, and about creativity…” --- Für Moon Kyo Lee sind BIRKENSTOCKS der Inbegriff von Kreativität ... Vor 12 Jahren verließ Moon Kyu Lee ihre Heimat Südkorea, um in Paris die Kunsthochschule zu besuchen. Ihre Studienschwerpunkte waren Grafik- und Web-Design. Nach ihrem Absch