#bershkacampaigns | The New Kids AW17

SUBSCRIBE TO BERSHKA http://bit.ly/SubscribeToBershka THE NEW KIDS AW'17 Bershka’s Autumn-Winter 17 campaign presents “The New Kids”, a new Project born out of the need to showcase young emerging talent on an international level. The four main characters of this collaboration are much more than models: behind their profiles lies a creative capacity and perseverance to reach their dreams through their way of life. It’s a fact: in this day and age, it’s almost impossible to imagine the art and fashion worlds without taking into account the open-mindedness of new generations. Their individual expression knows no bounds and every day thousands of young people break stereotypes to create their own future. Bershka believes in all these talents as a phenomenon redefining youth culture. That's why 'The New Kids' was born, with the aim of boosting emerging talent and, in addition, to create relevant and real content that connects and tunes in with today’s public. Aaron Unknown, Moon Kyu Lee, Stephane Deheselle and Sasha Belyaeva are the four protagonists for Bershka’s inaugural edition of this initiative. They’re redefining the zeitgeist - let’s Meet them! CREDITS Starring by: Aaron Unknown, Moon Kyu Lee, Stephane Deheselle and Sasha Belyaeva. WATCH THE FULL PLAYLIST http://bit.ly/bershkacampaigns STAY TUNED, FOLLOW US! Facebook: http://bit.ly/BershkaFB Instagram: http://bit.ly/BershkaCollection Twitter: http://bit.ly/BershkaTW Pinterest: http://bit.ly/BershkaPI Spotify: htt