Navigating Market Uncertainty and Digital Transformation in Fashion | #BoFLive

2025 is likely to be a time of reckoning for many brands and businesses in fashion, with shifting macro-forces driving market uncertainty and the need for rapid transformation. This in turn provides an opportunity for brands that move nimbly and adapt quickly, and that prioritise technological innovation across the value chain. Join us on Wednesday, May 21 at 17:00 BST / 18:00 CET / 12:00 EDT for our next #BoFLive. In this session, BoF’s commercial features editorial director Sophie Soar will be joined by Lectra’s chief strategy and product officer Maximilien Abadie and founder of Rune and head of advisory at Beyond Luxury Group Andrea Pavon to discuss technological innovation driving change in the fashion industry — and the structural change and mindset shifts required to make it happen. Maximilien Abadie, Chief Strategy and Product Officer, Lectra Andra Pavon, Founder, Rune; Head of Advisory, Beyond Luxury Group in conversation with Sophie Soar This #BoFLIVE is brought to you in partnership with Lectra. BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion Instagram: https://www.instagram.com/BoF LinkedIn: https://uk.linkedin.c