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Gert-Johan Coetzee SS22 FOLLOW THE SUN COLLECTION

Oct 10, 2022 · 1.4K views

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Campaign
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Clothing
Season & event
SS22

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DescriptionIn his new collection offering, Coetzee used the rich symbolism behind the sunflower against the African sunset to emphasize the importance of always following the sun in pursuit of great horizons. Also dubbed ‘the happy flower’, it reminds us to seek out positivity and strength in all our endeavors and personal pursuiMore
In his new collection offering, Coetzee used the rich symbolism behind the sunflower against the African sunset to emphasize the importance of always following the sun in pursuit of great horizons. Also dubbed ‘the happy flower’, it reminds us to seek out positivity and strength in all our endeavors and personal pursuits. Gert’s translation of the sunflower in this collection relays memories of his early childhood of vast lands filled with bright yellows and greens against a canvas with brush strokes in hues of reds and blues, especially seen as the sun sets over the South African sky. The sunflower encapsulates everything Gert-Johan Coetzee stands for; happiness, unity, and constant inspiration to face the sun and to see the positive in everything around us.

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