WOOLRICH New Opening in Milan

Woolrich’s iconic innovative momentum is spreading all over Europe, with the opening of the brand’s new Concept Store in Milan. With 700 square meters of floor space to explore, 200 years of history to dive into and a -20°C room to venture in. This is what you can find when entering the Brand’s first immersive flagship store. Heritage and innovation, urban and outdoor style, sophistication and adventure are the themes that are mixed within the store: a museum display narrating Woolrich’s history near a charging station, vintage furniture with contemporary lines, a Custom Area to personalize your purchase, an Extreme Weather Experience Room to test the Woolrich garments in severe weather conditions, a Green Area to be in touch with nature, even in the center of a metropolitan city. DISCOVER WOOLRICH Flagship Store in Corso Venezia 3, Milano. http://woolrich.eu/ - http://woolrich.com/ Follow WOOLRICH at: Instagram: http://instagram.com/woolrich Facebook: http://www.facebook.com/Woolrich Pinterest: https://www.pinterest.com/woolrich/ Tumblr: https://woolrich1830.tumblr.com/ 31131981