SHOWstudio: Maison Martin Margiela - The Replica Drawings

Maison Martin Margiela teamed up with SHOWstudio Shop for an exhibition on the way in which scent triggers memory. Artists and illustrators were given a Margiela Replica fragrance and asked to draw a memory that the scent evoked. This film by Raquel Couceiro, brings these drawings to life through a series of animations that embrace the idea that the drawings are ethereal traces of personal histories. The film is accompanied by a voice over from SHOWstudio Shop's associate director Niamh White that explains the concept behind the exhibition and elaborates further on the artist's illustrated memories.