DesignMarch x 66°North | Erm

Discarded puffer coats and jackets from 66°North get a new life and become chairs that can be re-fitted again and again. Made from a single metal rod that, is covered with sleeves of the discarded material, the chairs are the first outcome of an ongoing exploration of how upcycling can be achieved between product categories. The Erm x 66°North project is a part of DesignMarch 2022 and is showcased in our flagship store in Iceland, Laugavegur, on the 5th of May 2022. DesignMarch is Iceland´s largest design festival, taking place from May 4th – 8th 2022. This year, 66°North is collaborating on three different projects, Sleeve, Flétta, Valdís. DesignMarch brings together participants and guests with progressive design and innovation. The festival heralds new and surprising approaches and is a vibrant platform for ideas, diverse perspectives and knowledge driving force that enriches and enhances society. Read more about the project here: https://bit.ly/3Fe6ULe Video by: Þráinn Kolbeinsson