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Susan Yara Is a "Founder" Again and MORPHE's Involved! + Jo Malone Fights Back | Makeup News

Apr 12, 2026 · 71.7K views

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DescriptionThis week in beauty: Susan Yara is about to "launch" a brand called Playa Haircare...but Playa Haircare already existed, and its complicated. Jo Malone breaks her silence on Estée Lauder's lawsuit over her name. The FlexiPowder patent has been found and it explains a LOT. Coty and e.l.f. Beauty are both facing securitiMore
This week in beauty: Susan Yara is about to "launch" a brand called Playa Haircare...but Playa Haircare already existed, and its complicated. Jo Malone breaks her silence on Estée Lauder's lawsuit over her name. The FlexiPowder patent has been found and it explains a LOT. Coty and e.l.f. Beauty are both facing securities fraud lawsuits, and it could affect you. Alix Earle's skincare line sold out in hours, but not without controversy. And Something Old Something New takes us back 10 years to one of my favorite palettes of all time. Let's talk about it! Check out Mar's instagram here: https://www.instagram.com/storyof.mar/ 0:00 Intro 1:59 Susan Yara Is Relaunching Playa Haircare 13:58 Jo Malone Speaks Out About Estée Lauder 21:16 What the FlexiPowder Patent Actually Means 33:27 Coty and ELF Accused of Securities Fraud 39:09 Alix Earle Meets With Success and Criticism 42:16 A Whimsical Connection? Articles Jo Malone v Estee Lauder https://tinyurl.com/mtzwauhm https://tinyurl.com/3bn83bm9 https://tinyurl.com/mrx56u3j https://tinyurl.com/2s22vzb2 Alix Earle Reale Actives https://tinyurl.com/3vuxp5s3 https://tinyurl.com/3dhteb6a https://tinyurl.com/bsaasp2y ELF Lawsuit https://tinyurl.com/58e9kk97 Coty Lawsuit https://tinyurl.com/m6brtrhj https://tinyurl.com/44f78skn Videos Alix Earle Reale Actives Explanation - https://www.tiktok.com/@alixearle/video/7621373312047926558 My ELF Short Selling Cult Video - https://youtu.be/Q4GC3CWC7q0 --------------------------------------

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