Xerjoff x Automobili Lamborghini | Monterey Car Week 2026

Xerjoff recently had the honour of attending Monterey Car Week 2026 as a partner of Automobili Lamborghini, proudly representing the best in modern Italian creativity. For almost thirty years, Monterey Car Week has been among the most important events on the calendar for Automobili Lamborghini. This celebration of automotive excellence, held in Pebble Beach, brings together passionate fans, clients and media from around the world, and has been the stage for the unveiling of some of Lamborghini’s greatest masterpieces of design, performance and innovation over the years. This year, alongside the new Revuelto SV, the Xerjoff x Automobili Lamborghini perfume collaboration was officially presented to an American audience for the first time, coinciding with its commercial launch on the US market. The prestigious event was a real-life meeting of two worlds and provided the perfect showcase for this union of Italian excellence. The three scents — Fierezza, Avanguardia and Perseveranza — introduced Xerjoff perfumery to the thousands of car enthusiasts present and added an exhilarating olfactory element to proceedings. #Xerjoff #Lamborghini #MontereyCarWeek #MCW2026