Inside the Xerjoff x Automobili Lamborghini pop-up in Milan

When the Xerjoff x Automobili Lamborghini collaboration was teased and subsequently launched at the beginning of the summer, it generated a huge amount of excitement. Most first encountered the collaboration online, via its sleek campaign that captured the identity, dynamism and forward-thinking approach of both brands. For one week in September, the public had the opportunity to experience the collaboration firsthand at the Xerjoff x Automobili Lamborghini pop-up in Milan. Visitors immersed themselves in the world of Automobili Lamborghini, reimagined through scent, by participating in a host of interactive olfactory activities, and tested Fierezza, Avanguardia and Perseveranza, the three perfumes born from the collaboration. #Xerjoff #Lamborghini #XerjoffBlends#portanuovamilano