“It’s Either Now Or Never”: Amy Liu On Building Tower 28 Beauty At 40

In the fifth episode of GRAZIA’s podcast The Making Of, we sit down with Amy Liu, the Chinese-American beauty executive-turned-entrepreneur and founder of Tower 28 Beauty. With two decades of experience in the beauty industry, she reflects on her journey and the leap she took at 40 to launch her now-renowned brand – one designed with eczema-prone skin in mind and the first beauty brand to adhere 100% to the National Eczema Association’s guidelines. After building her career at Smashbox Cosmetics, Kate Somerville Skincare, and Josie Maran Cosmetics over the span of twenty years, Amy shares why starting later isn’t a setback and why there’s no such thing as perfect timing. This is the making of... Amy Liu. With special thanks to HALM Collective, Dubai https://halmcollective.com/ https://www.instagram.com/halmcollective/ Follow GRAZIA Middle East Instagram: https://www.instagram.com/grazia_me/ TikTok: https://www.tiktok.com/@grazia_me Website: https://graziamagazine.com/me/ Listen to The Making Of... across all streaming platforms: https://rss.com/podcasts/grazia-the-making-of-podcast/2455686/ Follow Amy Liu Instagram: https://www.instagram.com/amyliu_t28/ TikTok: https://www.tiktok.com/@anastasiasoare1 Follow Tower 28 Beauty: Instagram: https://www.instagram.com/tower28beauty/ TikTok:https://www.tiktok.com/@tower28beauty