“I Wanted to Know What I’m Capable Of”: Anastasia Soare on Building a $3 Billion Beauty Empire

In the fourth episode of GRAZIA’s podcast The Making Of, we sit down with Anastasia Soare, the beauty and brains behind the billion-dollar cosmetics brand Anastasia Beverly Hills. Known as the “eyebrow queen” and the pioneer of the Golden Ratio method, the iconic businesswoman opened up on her meteoric rise to success – from leaving her home country of Romania in the early 90’s to chasing the American Dream at the age of 30. From humble beginnings to becoming Hollywood’s most sought-after beauty entrepreneur– working with the likes of Cindy Crawford and Oprah Winfrey – and now an author, Anastasia sheds light on the origins of her brand, the divine timing of social media's rise, and how her business came to be valued at over $3billion. This is The Making Of... Anastasia Soare. With special thanks to HALM Collective, Dubai https://halmcollective.com/ https://www.instagram.com/halmcollective/ Follow GRAZIA Middle East Instagram: https://www.instagram.com/grazia_me/ TikTok: https://www.tiktok.com/@grazia_me Website: https://graziamagazine.com/me/ Listen to The Making Of... across all streaming platforms: https://rss.com/podcasts/grazia-the-making-of-podcast/2455686/ Follow Anastasia Soare Instagram:https://www.instagram.com/anastasiasoare/ TikTok: https://www.tiktok.com/@anastasiasoare1 Follow PHLUR: Instagram: https://www.instagram.com/anastasiabeverlyhills/ TikTok: https://www.tiktok.com/@anastasiabeverlyhills