The New Metrics to Measure Social Media Success | #BoFLive

Today, the effort, consistency and strategic approach required to build engaging organic social content is significant. Join us on Wednesday, May 24 at 16:00 BST / 11:00 EDT for #BoFLIVE, as Dash Hudson’s chief marketing officer, Kate Kenner Archibald, joins BoF’s associate director of content strategy, Alice Gividen to unpack how ROI in social media is evolving, the channels that fashion and beauty businesses should prioritise, and which practices and metrics enable brands to measure success most successfully. Kate Kenner Archibald, Chief Marketing Officer, Dash Hudson in conversation with Alice Gividen, Associate Director, Content Strategy, BoF This #BoFLIVE is brought to you in partnership with Dash Hudson. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has be