Listen to the Riders (1987–1997) | 50 Years of Snowboarding

Episode 2 of 50 Years of Snowboarding drops into the ’90s, when freestyle explodes, riders push the limits of what's possible, and snowboarding begins to find its own identity. It's snowboarding's teenage rebellion. A decade defined by progression, creativity, and a growing culture that doesn't want to play by anyone else's rules. As corporations take notice and the industry grows, Burton stays independent, navigating the chaos by sticking to what got it here in the first place: listening to the riders. Join us in celebrating 50 Years of Snowboarding: https://brtn.co/3UnFjDf Director: @mackdawgproductions4110 Narrator: Bryan Iguchi --- About Burton In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®. Subscribe to Burton's YouTube https://www.youtube.com/user/Burtonsn... Like us on Facebook https://www.facebook.com/Burton Follow us on Instagram https://www.instagram.com/burton Follow us on Twit